LinkedIn, owned by Microsoft, is a professional networking platform centered on business and job opportunities. Established in 2003, it boasts a global user base exceeding 950 million. The platform provides marketing, lead generation, and recruitment tools for various companies.
On October 3rd, the company launched significant AI-driven updates, including its Recruiter tool for sourcing talent, LinkedIn Learning coach, and Accelerate—an AI-enhanced tool tailored for marketing campaigns.
This Microsoft-affiliated platform collaborates with OpenAI, the brains behind ChatGPT (of which Microsoft holds a 49% stake), to promptly introduce AI-centric functionalities aimed at recruiters, marketers, and corporate sales teams.
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A significant portion of LinkedIn’s revenue comes from recruiters, sales, and marketing experts who pay for specialized access to reach their desired audience. This is reflected in their latest features, which cater more to this premium user base rather than the majority who utilize the platform at no cost.
Recent statistics from LinkedIn indicate that mentions of “AI” or “generative AI” globally have surged over twofold from July 2021 to July 2023. This surge in AI popularity is, in large part, due to the widespread adoption of OpenAI’s chatbot, ChatGPT. Remember, copying content without proper attribution is a grave violation.
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